Built for Egyptian real estate developers

AI-Powered CRM for Real Estate Developers & Brokers in Egypt

AssetsMena uses AI to unify your inventory, sales pipeline, reservations, broker network and finance — with WhatsApp, InstaPay & Paymob built in. Intelligent insights to close deals faster.

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14-day free trial
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app.assetsmena.com/projects
Marina Heights — Tower A

8 units · 3 available · 2 reserved · 3 sold

Live
A-101
sold
A-102
available
A-103
reserved
A-104
available
B-101
reserved
B-102
sold
B-103
available
B-104
available
Available Reserved Sold
Sales pipeline
New
12
Qualified
8
Viewing
5
Reserved
3
Recent payments
InstaPayEGP 85,000
Bank transferEGP 120,000
ChequeEGP 45,000
4-in-1Sales · Inventory · Brokers · Finance
Paymob·InstaPay·Arabic WhatsApp
The platform

Four pillars. One source of truth.

AssetsMena covers every part of your real estate operation — so your sales, inventory, brokers and finance never fall out of sync.

Sales & CRM

Track every lead from first contact to closed deal.

  • Lead pipeline with stage tracking
  • Opportunity management & win/loss analysis
  • Agent assignment & lead routing
  • Lead source analytics dashboard

Inventory

Projects, buildings & units with real-time availability.

  • Available / Reserved / Sold status — live
  • Floor-map availability view
  • Natural-language search across inventory
  • Duplicate reservation guard (system-enforced)

Brokers

A dedicated portal for your broker network.

  • Invite & manage broker agencies
  • Commission tracking per deal (configurable %)
  • Broker-specific portal access
  • WhatsApp quick contact per broker

Finance

Payments, installments & revenue — all in one place.

  • Payment schedule generation per contract
  • Installment tracking with due dates
  • Bank transfer, InstaPay, cash & cheque
  • Revenue & commission reports

Everything else, included

No add-ons. No hidden fees.

All plans

WhatsApp, SMS & Email

One-click Arabic WhatsApp to leads & customers. Payment reminders via WhatsApp, SMS via Twilio, and email alerts on lead assignment and reservations.

Documents & Installment Plans

Upload contracts, KYC and floor plans securely. Create installment plans with auto-calculated monthly payments and one-click PDF export.

Analytics & Excel Export

Live dashboards for sales, inventory, brokers and finance. One-click Excel export of units, leads and reservations — Arabic-safe UTF-8.

Customer Portal

A branded portal where your clients browse properties, check availability, track reservations and submit KYC documents.

Multi-Tenant & Teams

Complete tenant data isolation. Role-based access — SuperAdmin, Admin, Manager, Agent, Finance — with a separate broker portal.

Enterprise-Grade Security

JWT auth, AES-256 encryption at rest & in transit, bcrypt-hashed passwords, and a soft-delete audit trail on every record.

Why AssetsMena?

Built to become mission-critical

Every feature answers a real operational question. Here's what you get — and why it matters.

Is my data safe?

Yes — enterprise-grade security, not an afterthought.

AES-256 encrypted data at rest and in transit (HTTPS)
Bcrypt-hashed passwords — never stored in plain text
JWT authentication with short-lived tokens
Role-based access control (Admin, Manager, Agent, Broker)
Full tenant data isolation — no cross-account leakage
Soft-delete audit trail: every record keeps who changed it and when
The ROI

What AssetsMena saves you

Concrete savings — before you even count the upsides.

Automated

One Salesperson

Lead assignment, follow-up reminders, and pipeline reports run automatically — no manual chasing needed.

Retained

One Lost Customer

CRM tracks every interaction, schedules callbacks, and flags cold leads before they go silent.

Prevented

One Duplicate Reservation

System enforces unit status. Once reserved, no second reservation is possible — even by different agents.

Replaced

One Reporting Employee

Live dashboards for sales, inventory, brokers, and finance — no manual Excel reports needed.

Everything you already get

All included. No hidden add-ons.

Authentication & Role-based Access
Projects & Buildings Management
Units / Properties with Status Tracking
CRM — Leads, Opportunities, Pipeline
Reservations with Duplicate Guard
Broker Portal & Commission Tracking
Payment Schedules & Transactions
Analytics Dashboards
Multi-tenant Data Isolation
Customer Portal

See the full feature breakdown — from reservations to installment plans to broker commissions.

Explore all features
Pricing

Simple, transparent pricing

Choose the plan that fits your business. Start small and scale as you grow. All plans include a 14-day free trial.

Starter

For small agencies and individual brokers getting started.

899EGP/month
  • Lead Management & Tracking
  • Basic CRM Features
  • Up to 200 Properties
  • 5 Team Members
  • 5 Projects
  • 10 GB Storage
  • Email Notifications
  • WhatsApp Integration
  • Customer Portal
Most Popular

Professional

Recommended

For growing agencies and small developers that need the full toolkit.

1,999EGP/month
  • Everything in Starter
  • Up to 1,000 Properties
  • 15 Team Members
  • 15 Projects
  • Advanced Analytics & Reports
  • Document Management
  • Payment Recording & Invoices
  • Reservation Management
  • Installment Plans & PDF Export
  • Broker Network Management
  • SMS Notifications (via Twilio)
  • 50 GB Storage

Enterprise

For large developers and holding companies with scale needs.

4,999EGP/month
  • Everything in Professional
  • Unlimited Users & Projects
  • White Label Solution
  • Custom Branding
  • Advanced API Access
  • Dedicated Account Manager
  • Priority 24/7 Support
  • Custom Development
  • SLA Guarantee
  • 100 GB Storage

For Brokers

Join our broker network and access properties across multiple Egyptian developers.

Free

For individual brokers getting started with our developer network.

Free
  • 3 Reservation Requests / month
  • Link with 1 Developer
  • Cross-Developer Property Search
  • Commission Tracking
  • Client Management
  • Broker Dashboard
Most Popular

Professional

Recommended

For active brokers who need unlimited requests and more developers.

499EGP/month
  • Unlimited Reservation Requests
  • Link with up to 5 Developers
  • Priority Property Access
  • AI Property Matching
  • Performance Analytics
  • WhatsApp Integration
  • Commission Reports

Agency

For brokerages managing teams across multiple developers.

1,499EGP/month
  • Everything in Professional
  • Unlimited Developer Links
  • Team Management
  • Multi-Agent Support
  • Agency Analytics
  • Dedicated Support
  • Priority Listing Placement
LAUNCH OFFERFirst 50 customers only

Founding Member Plan — 499 EGP/month

Same as Starter, but locked at this price for 12 months. Price will never increase for founding members.

Manual billing available

We accept Bank Transfer & InstaPay. After you request a subscription, our team reaches out within 24 hours with payment instructions.

VAT & taxes

Prices shown exclude 14% VAT. VAT is added at checkout per Egyptian tax law. Annual billing = 2 months free.

Customer stories

Loved by developers

See what real estate teams across Egypt say about running their business on AssetsMena.

“AssetsMena transformed how we manage our projects. We increased sales by 40% in the first quarter.”
AH
Ahmed Hassan
CEO, Hassan Developments
“The CRM features are incredible. We can track every lead and never miss a follow-up.”
SM
Sara Mohamed
Sales Director, Nile Properties
“The team collaboration tools have streamlined our entire workflow. Communication has never been smoother.”
KI
Khaled Ibrahim
Founder, Modern Living
Frequently Asked Questions

AI-Powered CRM for Real Estate in Egypt

Learn how AssetsMena's AI-powered platform helps Egyptian real estate developers and brokers sell faster and manage smarter.

Ready to transform your real estate business?

Join developers across Egypt who use AssetsMena to sell faster and manage every unit, lead & payment in one place.

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Set up your first project in minutes
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